THE CHALLENGE
Position Pendleton blankets as a top wedding gift. THE SOLUTION Composed a headline with a wedding-related pun that communicates the coziness and longevity of Pendleton's blankets. Reinforced the message by including multiple customer reviews as social proof, and included a kicker to inform customers that they can personalize the gift to make it extra special. |
THE CHALLENGE
Differentiate between three t-shirt fabrications that appear very similar in photographs. THE SOLUTION Worked with graphic designers to create a scrolling layout with enough room for a tagline about each tee. Ended with a kicker to indicate to undecided buyers that there are even more styles on the website. |
THE CHALLENGE
Raise money for Australia's wildfire relief. THE SOLUTION Introduced Pendleton's unique connection to Australia and communicated exactly where donations would go, to gain customer trust. Used straightforward, conversational language that deemphasized the product itself, to avoid a "salesy" tone. After sending this email, the promoted blanket sold out in less than 12 hours. |